Scott and Alison Stratton on Priorities and Scaling

Scott Stratten and Alison Kramer: Hosts of the ‘UnPodcast’ join me for this packed episode! None of us needs another list of what we should be doing. “TheUnPodcast” tells you what not to do first, so we can discuss what you really need to do to succeed in the new world of business marketing. Includes real-life examples along with tips and guidance on experts, human resources, marketing/branding, networking (in person and online), public relations, and customer service.

Scott and Alison also have a great new book out: Unselling. The book is about creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers.

Make sure to thank Scott and Alison for sharing on this episode!

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• Make sure to grab Shortcasts from Beyond The To-Do List by Blinkist. A Shortcast is a 7-10 min version of a podcast where you get the core takeaways.